A Study on the Influence of Television Commer...

A Study on the Influence of Television Commercials on Consumer Buying Behaviour

Author Name : Dr Ashamayee Mishra, Prof. Sujata Rath

ABSTRACT

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

Advertisements, as a piece of correspondence systems for showcasing, are wont to draw customer's consideration and impact their choice to purchase the promoted items and administrations. TV notices are the preeminent definitive, compelling and enticing publicizing medium as contrasted and other media like Radio, Newspapers, Magazines what's more, Internet.

TV commercials will in general utilize notable moderators, enticing messages and broad media impacts in ideal mix for enthusiastic presentation of items and administrations.

Television advertisements sway watchers in light of different elements which have various measurements. In this idea how the significance factor drives viability of TV advertisements on purchaser buy choice.

Keywords: Advertisement, Buying behaviour, Consumer, Commercials, TV