Factors affecting consumer’s behaviour while online shopping
Author Name : Rinki Sharma
ABSTRACT: Online shopping is fast becoming the favorite method of purchasing goods and services of millions of people. It has become popular due to convenience. The growing use of internet provides developing prospect for online shopping. This study focuses on the factors which online buyers keep in mind while shopping online. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen a massive growth in recent years. The results of the study highlighted that there is a significant relationship of online shopping with gender, internet literacy, and online product price.
Keywords:- Internet online shopping consumer, consumer behavior, influencing factor.