International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
Posted Date : 09th Sep, 2022
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Posted Date : 09th Sep, 2022
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Posted Date : 15th Sep, 2021
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Posted Date : 15th Sep, 2021
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Impulse Buying In Online and Offline Purchases in Kollam – A Study With Reference To Reference Group and Financial Bond
Author Name : B. Eswaran, Dr. K. Anandanatarajan
ABSTRACT
This study intends to determine how financial bonds and reference groups affect persons in Kollam who are between the ages of 18 and 40 who make impulsive purchases both online and offline. Through Convenient sampling, information was gathered from 250 respondents. Data were subsequently analysed using linear regression, and it was discovered that financial bonds and the reference group have a strong impact on impulse buying in Kollam
Key words – Kollam, Reference group, Financial Bond, Impulse buying
