Online Buying: Analysis of Recent Trends in B...

Online Buying: Analysis of Recent Trends in Buyers’ Behaviour

Author Name : Dr. Yashodhan Mithare, Dr. G. S. Gugale

ABSTRACT

In this paper researchers have studied the concept of online shopping, differences between traditional and online shopping. They have also tried to find out what are the reasons behind popularity of online shopping, its benefits and limitations etc. Researchers have mainly focused to study current trends in the online buying and buyers’ behaviour; for that purpose questionnaires have been used as to collect primary data for research. At the end they have given suggestions and measures which can be helpful in improving online shopping process for the sellers as well as buyers.

Keywords: E-Commerce, Online Shopping, Consumer, Consumer Behaviour, Cash on Delivery, Payment Gateway.