International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
Posted Date : 07th Mar, 2025
Peer-Reviewed Journals List: A Guide to Quality Research Publications ...
Posted Date : 07th Mar, 2025
Choosing the right journal is crucial for successful publication. Cons...
Posted Date : 27th Feb, 2025
Why Peer-Reviewed Journals Matter Quality Control: The peer revie...
Posted Date : 27th Feb, 2025
The Peer Review Process The peer review process typically follows sev...
Posted Date : 27th Feb, 2025
What Are Peer-Reviewed Journals? A peer-reviewed journal is a publica...
A Bibliometric Analysis of Memes as a Marketing Strategy
Author Name : Dr. Swati Bhargava, Dr. Nimesh Gupta
DOI: https://doi.org/10.56025/IJARESM.2024.1206242071
ABSTRACT Memes have emerged as a strategic tool used by marketers to increase consumer engagement and product and service awareness. To ascertain the trend, triviality, and threshold of a meme-based marketing approach, this study intends to conduct a bibliometric analysis of the meme marketing literature. The results of this study can be used by researchers in the field of investigation to understand how consumers, industry and stakeholders use memes as a persuasive marketing strategy.
