A Comparative Study of Marketing Strategies A...

A Comparative Study of Marketing Strategies Adopted by Zomato and Swiggy

Author Name : J. Sanpiya

In recent years, advancements in technology have made it possible to order food online from the comfort of our homes. Zomato, originally a platform for restaurant reviews, has expanded its services to include online food ordering and delivery, table reservations, and restaurant management software development. The company has been successful in India and has expanded into various foreign markets including Europe, the United States, the United Kingdom, and the Middle East. Swiggy, another food delivery company, has also gained a large Customers base in India. The marketing strategies employed by Zomato and Swiggy have proven to be successful, as evidenced by their continued growth in the online food delivery industry. In today's world, where people spend most of their time on their phones and are surrounded by technology, it's not surprising that they prefer to order food online using their mobile devices, given how easy and convenient it has become. These companies will need to come up with innovative ideas to maintain their market leadership and ensure their continued success. One crucial aspect of this is how well they can educate Customers about the value, benefits, and quality of their services, which can help Customers make better-informed purchasing decisions. Thus, the purpose of this paper is to examine Customers views and perceptions of Zomato, Swiggy, and their marketing strategies.