A Critical Analysis of Creative Advertisement...

A Critical Analysis of Creative Advertisements to find Similar Patterns

Author Name : Dr. Rebatikanta Moharana

ABSTRACT

Creativity has no boundaries and limitations. It is an asset of mind and it can visualize anything and everything despite of being good or bad, right or wrong, favourable or unfavourable etc. It is one of the major weapon in the armature of an artist, who uses it to hunt customers by forcefully attracting them towards the product or a service of a company.  Creativity, in one way hypnotizes people to think the way things are displayed to them. It creates an illusion of satisfaction and victory to the customer, who purchases the product under influence. Creativity is good and natural, but sometimes it also hampers others feelings and people protest against them. It has been seen in the history, that many creative slogans, advertisement banners have been pulled down by the people due to various issues, where the creative artist has crossed the line. The purpose of this research is to highlight certain creative advertisements, which has made fortune for the businesses as well as vice versa. A critical analysis is required for an artist before starting their own creative work. This analysis will help them to know their boundaries as well as treat the consumers with a good visual creative phenomenon.

Keywords— Creativity, Advertisement, Commercial Art, Fine Art, Advertising, Marketing, Aesthetics, Attraction, Psychology, Banners.