A Review on Marketing Status of Nutraceutical...

A Review on Marketing Status of Nutraceutical in Future Prospective

Author Name : Abhinav Gautam, (Dr.) Shashikant Maurya, Girijesh Yadav, Prof. (Dr.) Mohd. Wasiullah, Prof. (Dr.) Piyush Yadav

ABSTRACT The term Nutraceutical is defined as the combination of nutrient and pharmaceutical drug which are used to prevent and treatment of various disease this combination is termed as Nutraceutical. The Nutraceutical are used in the various kinds of disease for cure, prevent, mitigation and treatment of disease. The market status of Nutraceutical product are more available and most useful in the treatment and responsible for the betterment of population health. The Marketing pharmaceuticals directly to consumers will likely have a greater impact. To do this, pharmaceutical companies should abandon advertising in mass media or switch to over-the-counter advertising, so that marketing activities focus only on consumers and consumers is OTC. The global nutraceutical market has grown exponentially over the past few years and this growth is expected to continue. The market is driven by growing health concerns, aging populations and rising per capita income in developing countries such as China, India and Brazil. The global nutraceutical market is facing various challenges such as high prices of nutraceutical products and lack of awareness about nutraceuticals. Due to the exponential growth, there are many potential opportunities to enter the global nutraceutical market.The nutraceutical market has been increased in the future prospects with increasing the demand of Nutraceutical product and that are easily available in the market for the betterment of the population health so that’s why there will be enhance the market of nutraceutical in the future prospects.