A Review on the Impact of Digital Marketing o...

A Review on the Impact of Digital Marketing on Pharmaceutical Sales

Author Name : Prince Yadav, Dr. Shashikant Maurya, Mrs. Pratibha Maurya, Dr. Mohd. Wasiullah, Dr. Piyush Yadav

ABSTRACT Generating a combination of digitization, information technology and marketing, the growth and implementation of digital marketing has gained immense popularity and growth among marketers in many fields and has proven to be effective in this era. digital development more than 90%with RMP) have access to the Internet and 76%of healthcare workers in India use digital health records (21) where more than half of the Indian population has access to the Internet and seeks medical advice online, so the marketing tool cannot be ignored and the recentKovid19 crisis has forced the Indian pharmaceutical market to become more efficient and advanced. enough with new and emerging technologies to achieve its goals. The objective of this study is to study the importance, impact, development and various aspects of digital marketing in the Indian pharmaceutical industry.