A Study of Consumer Perception towards Patanj...

A Study of Consumer Perception towards Patanjali Products in Saharanpur City

Author Name : Deepak Kumar

ABSTRACT

India is one of the biggest developing business sector with an aggregate populace over one billion. After post-progression the nearness of MNC indicating extraordinary rivalry among organizations for their item. They are accompanying new items to pull in clients. In such a tough rivalry period organizations are accompanying creative and imaginative items to pick up piece of the overall industry. Around 73 percent of the population lives in rural area while rest 28 percent in urban area. Since the real Indian population lives in provincial zone so there is a need to supplant conventional urban system with imaginative country methodology. The present paper endeavour to talk about the part of creative promoting and marketing strategies in the market and its effect on clients. Multinational enterprises (MNEs) are increasing their presence in the lives of more and more consumers as companies seek to expand and promote their products to a still wider range of markets globally. As markets change and develop, so does the strategy used to enter them, and companies must be able to choose the correct way to enter markets in order to remain competitive. The fast-moving consumer goods (FMCG) industry or consumer packaged goods (CPG) industry is mainly responsible for producing, distributing, and marketing fast-moving consumer goods. The FMCG industry is the fourth largest sector in the Indian economy. Household and personal care products accounts for 50% of the sales in the industry, healthcare accounts for 31-32% and food and beverage accounts for remaining 18-19%.

IndexTerms - FMCG, Consumer Perception, Patanjali