A Study of Customer satisfaction in banking i...

A Study of Customer satisfaction in banking industry: Special reference to customer satisfaction towards banking services offered by Banks (Private and Public) to their customers in Lucknow city (Uttar Pradesh)

Author Name : Dr. Hari Mohan Saxena

ABSTRACT

According to the philosophy of marketing management, Customer is the king of the market who plays an important role in the development of any business strategy, development of business entity.

Customer satisfaction contributes a lot in the growth and development of any business. This paper aims in understanding, predicting and controlling the customer satisfaction towards banking services offered by public and private bank of Lucknow city in Uttar Pradesh. Focus of the study is to emphasis on relationship between banks and customer.

Researcher has attempted modest approach of CRM services which can be adapted in the banking industry for the betterment of Banking services.

Keyword: Banking Industry, Customer Satisfaction, CRM practices, Desires of the customers, Marketing Strategies