A Study on Awareness Level of Individuals on ...

A Study on Awareness Level of Individuals on Health Insurance in Mysuru City

Author Name : S C Rukmini

ABSTRACT

This study attempt to assess the level of awareness of individuals on health insurance in MYSURU city for the stated purpose primary data has been collected through structured questionnaire from 423 respondents. One way ANOVA test is used to identify the association between awareness levels of individuals with their demographic factors. To Gauge the awareness level 24 questions have been asked to the respondents, later awareness index is constructed based on the mean of the awareness scores on this basis respondents is categorised in to 3 groups Viz., Lower Level of awareness, Moderate Level of awareness and Higher Level of awareness.

KEYWORDS: Insurance; awareness; ANOVA; Mysuru.