A Study on Awareness of Chennai Residents Abo...

A Study on Awareness of Chennai Residents About Doorstep Banking Service With Reference to Indian Overseas Bank

Author Name : Ms. J.Blessy Roobavathy, Dr.M.Raja

ABSTRACT : Doorstep banking aims to boost financial inclusion in Chennai, India, with reference to Indian Overseas Bank (IOB) to assess resident awareness. A survey will target Chennai residents to explore knowledge levels and factors influencing awareness, including demographics, banking habits, and information access. Data analysis will identify gaps and potential barriers to adoption. The findings will help IOB refine outreach strategies and improve program accessibility. Ultimately, the study's insights can inform broader adoption of doorstep banking services for greater financial inclusion in Chennai and potentially across India