A Study on Bancassurance

A Study on Bancassurance

Author Name : Nahida Sulthana, Seema Nazneen

ABSTRACT

Now-a-days banks have started increasing their business to securities and insurance and different sectors by adding a replacement vary of product. Bancassurance, one such conception, has gained recognition among the recent years. The expansion of bancassurance depends upon however well banks and insurance corporations area unit able to overcome the operational challenges that area unit often thrown at them. Banks aim at a comprehensive Bancassurance Management with Core Banking platform i.e., simple premium payments exploitation motor vehicle Debit Cards, internet Banking, assortment agencies etc. the current empirical primarily based study was conducted with associate degree objective to look at the rising trends of bancassurance and to investigate the impact of bancassurance on the general money performance of banks in Republic of India. And also, to review issues and problems of bancassurance. The study was supported solely secondary information. This study is confined solely to choose banks. The collected information is analysed and understood by applying tools and techniques. It’s given among the type of tables and graphs.

Keywords: Bancassurance, Insurance Company, Banking Sector, Insurers, Customers.