A Study on Consumer Behavior Regarding Variou...

A Study on Consumer Behavior Regarding Various Branded Shoes with Special Reference to Reebok, Nike, and Adidas

Author Name : Arvind Kumar Yadav, Mr. Amit Kumar Rawat

INTRODUCTION The study was conducted to gauge into the consumer’s mind and understand the various consumption related aspects of individuals. The study of consumer behavior will help toknow the psychological, social and physical behavior of all potential consumers as they become aware of evaluate, purchase, consume and tell others about products and services. The objectives of the study is to understand behavioral pattern of potential customer, consumer perception, brand awareness, buying motives and their expectations andsatisfaction level to delight them. Information is collected from different sources. The primary information is obtained by interviewing the customers with the help of questionnaire. The secondary data is collected from company records, through the help of external guide and also through the visit of website of the companies