A Study on Consumer Satisfaction towards Baja...

A Study on Consumer Satisfaction towards Bajaj Bikes

Author Name : Prof. Ashwin kumar Chougule

ABSTRACT

Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing products perceived performance or outcome in relation to his or her expectations In this paper we found that 66%of respondents to know the satisfaction of customer. 36% respondent are know the Bajaj Bike through Advertisement, 35% respondent are satisfied and 31% respondent are very satisfied with Fuel efficiency of the bike and 41% respondents are satisfied with features of bike, Some percent 35% of respondent are satisfied with client servicing facility and 21% respondent are very satisfied with client servicing, distribution play a major role in making satisfaction of consumer by excellent distribution channel so 39% and 16% respondent are satisfied with distribution of company

 Key words: Bajaj, Consumer satisfaction,