A Study on Customer Awareness of E-Banking an...

A Study on Customer Awareness of E-Banking and Services in Indian Bank at Thiruvallur District

Author Name : T. Bala Dhandayudham

ABSTRACT

Information Technology has become a necessary tool in today’s organizations. Banks today operate in a highly globalized, liberalized, privatized and competitive environment. To survive in this environment banks have to use Information technology. Information technology has introduced a new business paradigm. It is increasingly playing a significant role in improving the services in the banking industry. The Indian banking industry has witnessed tremendous developments due to sweeping changes that are taking place in information technology. Electronic banking has occurred from such an innovative development. Modern technology is seen as a panacea for most of the ills that the banking sector faces today. Even at present, India is a relative unbanked country as the credit to GDP ratio is one of the lowest in the developing economies. So banks are facing the dual challenge of increasing penetration and high growth trajectory. The banking industry can kill two birds with one stone that is with help of technology. Tremendous progress took place in the field of technology which has reduced the world to a global village and it has brought remarkable changes in the banking industry. Branch Banking in the brick and mortar model has been transformed into click and order channel mode.