A Study on Customer Perception and Attitude t...

A Study on Customer Perception and Attitude towards Tata Motors Limited Salem

Author Name : Priyankadevi V, Prassanna S

ABSTRACT Customer perception is influenced by a variety of factors. Besides the actual outcome – i.e. did the product or service deliver the expected function and did it fulfil the customers need – the whole process of consumption and all interactions involved are of crucial importance. Companies who listened to buyer communication preferences and entered the cable market early reaped considerable advantages over competitors who failed to grapple with the changes in the consumer market. some advertisers were slow to react and continued to spend advertising dollars on the big television networks. As a result, advertising costs rose exponentially as brands fruitlessly searched for diminishing network audiences.