A Study on Customer Perception towards Green ...

A Study on Customer Perception towards Green Banking – With special reference to Ambattur (Chennai) City

Author Name : M. R. Kanimozhi, S. Nepolian

ABSTRACT

Banking sector is the back bone of the economic development of our country. Since India plays an active role in emerging economic growth and environmental protection, it is recommended to initiate green banking in India.  The concept of green banking is promoting environmental- friendly practices and reducing carbon foot print form of banking activities.  The study is being conducted in Ambattur (Chennai) city only.  The paper has made an attempt to highlight customer awareness regarding “Green Banking services”. It helps to reducing the use of paper, power and energy. The research considers 50 sample sizes of people on green initiatives taken by banking sector.  The primary and secondary data is being collected using the Likert’s 5 point scale.  Descriptive type of research has been designed & random sampling method has to be used.  The research applies SPSS technique as a statistical method.

Keywords:  Green banking services, Environmental-friendly, Traditional banking, customer perception.