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A Study on Customer’s Awareness towards Shopping Malls in Chennai city
Author Name : Dr. R Sangeetha
ABSTRACT
This paper focuses on the factors influencing the consumer preference towards malls in Chennai. This city is important for its revenue growth, which is nearly twice as much as India’s growth, and high frequency of shopping attitude after the advent of malls. The research design is descriptive and primary data were collected using a survey questionnaire. The sample consisted of 100 respondents and the sampling method was simple random sampling. The respondents were potential general public shopping in the malls.
Keywords: shopping malls, Preference, Awareness, influencing