“A Study on Customer Satisfaction towards F...

“A Study on Customer Satisfaction towards Fastrack Smart Watch With Reference To Namakkal”

Author Name : Dr V Paramasivam, Sowmiya G V

ABSTRACT

Customer satisfaction  is an indispensible component of the Marketing function and it can be simply defined the number of customers, or percentage of total customers, whosereported experience with a firm, its products, or its services exceeds specified satisfaction goals. With many companies turning customer centric, customer satisfaction levels are measured and plans for its improvement are done by all most all the businesses. The focus of the present study is to gain knowledge about the different types of Fastrack brand, factors influencing the consumers to prefer a particular brand and the problems faced by them on using such brands. For the purpose    of obtaining the data, questionnaire method is used. Suitable tools have been exploited to obtain scientific evidence and further suggestions useful for the industry have also been presented. Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as “the number of customers or percentage of total customers, whose reported experience with a firm, its products, or its services exceeds specified satisfaction goal of the organization.

Keywords: Customer Satisfaction, Fastrack brand, customer expectation.