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A Study on Customer Satisfaction towards Green Product in Sivagangai District
Author Name : R. Devi, Dr. P. Dhanalakshmi
ABSTRACTS The green products (or) service have two aims to achieve. Consumer satisfaction and Profile maximisation, Needless to say that the latter is dependent on the former. The medium through which the firms attain this dual objective is the green product in other words, The success or an organisation is determined in the green market place.