A Study on Customers Perception towards Brand...

A Study on Customers Perception towards Branded Snacks of Shalom Food Product at Dindigul

Author Name : M. Parameshwaran, Dr. M. Parveen Roja, Partha Sarathy B, Prakash Kumar V

DOI: https://doi.org/10.56025/IJARESM.2024.120824455

ABSTRACT Food is an essential part of any living being. Food is the substance consumed to provide nutritional value and support to all the living organisms. In the present scenario, the consumer habits and buying behavior has changed dramatically. With an increase in urbanization, moving from joint families to nuclear families, changing nature of jobs and businesses, paucity of time, convenience and change in lifestyle, have led consumer’s preferences shift from fresh and healthy food to the food which is ready to use/Branded food. Branded food requires less time and energy to cook. The Branded food products are prepared and packed in such a way that there is a very little or no need for preparations before consumption. Therefore, it can be used any time by slight heating. This is also the reason why these Branded food items are very popular among the young generation. This paper provides an insight about the perception of youngsters of India towards the Branded food products