A Study on how Facebook Marketing helps the B...

A Study on how Facebook Marketing helps the B2C industries to generate and convert Leads which turns the business into profit

Author Name : Mr. Surjadeep Dutta, Dr. Arivazhagan.R

DOI: https://doi.org/10.56025/IJARESM.2022.1081980

ABSTRACT

 B2C industries generates lots and lots of Leads which makes a good Revenue generation. But Most of the people are not aware from where and how they are generating the business leads . The purpose of the study is to understand the Facebook Marketing model of the B2C startup for the leads generation and conversion . Facebook Marketing is a platform that offers a variety of targeted paid advertising and organic posts that allow brands to introduce their products and services to a large audience. Facebook pages are a free tool to help you reach your audience and promote your business. Create a page for your business and add your important information. Share updates, add summon buttons to your posts, and communicate with your followers. You need a Facebook page to place ads on Facebook. The most important thing about facebook marketing is it is very much cost effective and the digital marketer can get the genuine lead generation assurance.   Content Marketing is very much important to make eye catching e-posters for the brand promotion and also to promote offers and discounts of products so that the customers get easily engaged with the content. Facebook Ads Manager helps the digital marketer to analyze and give details report about the page performance in terms of content boosting, audience reach , audience engagement , page likes and messages.

Keywords: Facebook Marketing , e-posters , Content Marketing , Facebook Ads manager.