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A Study on Impact of Digital Marketing During the Covid Times: 2019 To 2022
Author Name : Harsh Goel
ABSTRACT: Purpose: The purpose of this study is to investigate the impact of digital marketing strategies employed by businesses during the COVID-19 pandemic from 2019 to 2022. The research aims to understand how digital marketing practices evolved during this period and their effectiveness in sustaining business operations, engaging consumers, and driving growth amidst unprecedented global challenges.