A Study on Investors Attitude towards Stock M...

A Study on Investors Attitude towards Stock Market

Author Name : Mr. Christopher Louis

ABSTRACT

Stock market has become an attractive investment avenue for most of the investors, and stock market has enormously grown over the years. But lot of investors fear to invest in stock market due to the volatility often seen in share market. The risk often undertaken by the investors in share market huge and there exist fear among the investors of losing their hard-earned income. Even though the return, the investors receive in stock market is high, the investors need to bear an equal amount of risk as well as moreover the investors must sure of which investment avenue, they are selecting in order to ensure high returns.  Questionnaire and personal interview of the investors was conducted to understand the view point, behavior and attitude of the investors as well as their level of awareness. However many investors in India are coming forward to invest their hard earned money in equity. In this context, the present study highlights the investors’ attitude towards stock market in Thrissur district. This study mainly focuses on the awareness of the investors’ in respect of stock market and factors to be considered before investing in the market. Besides it has also been has also studied about the investors’ satisfaction regarding investment in stock market.

Keywords ; Risk, Stock market, Investor’s attitude, Investment.