International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
Posted Date : 07th Mar, 2025
Peer-Reviewed Journals List: A Guide to Quality Research Publications ...
Posted Date : 07th Mar, 2025
Choosing the right journal is crucial for successful publication. Cons...
Posted Date : 27th Feb, 2025
Why Peer-Reviewed Journals Matter Quality Control: The peer revie...
Posted Date : 27th Feb, 2025
The Peer Review Process The peer review process typically follows sev...
Posted Date : 27th Feb, 2025
What Are Peer-Reviewed Journals? A peer-reviewed journal is a publica...
A Study on Marketing Strategies of Hatsun Agro Products with Special Reference at Coimbatore District
Author Name : Dr. S. Jagatheeswari, Mr. Madheswaran K
ABSTRACT The study seeks to analyze the marketing strategies of Hatsun Agro Products (HAP) and their impact on consumer behavior and brand performance in Coimbatore's competitive dairy market. With evolving consumer preferences and increasing competition, it is essential for HAP to refine its marketing mix—product, price, promotion, and distribution—to maintain its market leadership. This study aims to evaluate the effectiveness of HAP's current strategies in enhancing market penetration, customer satisfaction, and brand loyalty. Methodology: The research employs a mixed-method approach, combining qualitative insights from consumer and retailer interviews with quantitative data from surveys of 120 respondents.
