A Study on Purchasing of Gold in Tiruvarur To...

A Study on Purchasing of Gold in Tiruvarur Town

Author Name : Dr. N. Kaliyaperumal, Prof. S.N. Muruganandam, Prof. M. Dhavamani

ABSTRACT

In India, it always was and still is, much more than just a precious metal. It is part of the fabric of our culture and an inseparable part of our belief and lifeless universe, the creator deposited a seed in the waters he had made from his own body.Study deals with changes in consumption pattern of jewellary and saving schemes. The research project is undertaken to analysis whether the change in price of gold (Jewels) affect the gold purchase and gold sales and promotion method undertaken by buying to increase in purchase.If the people are willing to invest the money on gold, they will not buy the gold in the form of jewels, they has to buy 99.9 and 99.5 purity of gold coins, or bars. The price of gold will continuously increased in the following two or three years. Always gold is a valuable metal investment on gold definitely givessome amount of profit in future.

KEY WORDS: Jewellary, Purchase and Sales.