A Study on the Consumers Buying Behavior towa...

A Study on the Consumers Buying Behavior towards Online Food Ordering App Swiggy

Author Name : Priya K, Priya Tharshini. G. S

ABSTRACT

In the current era of e-commerce, online food ordering and delivery is a new form of business model, which encourages the launch of several online businesses. Online meal ordering and delivery is quite popular since it connects customers with establishments. It is a procedure where a customer looks for a restaurant narrows it down with the options, cuisines, and they deliver using a mobile phone app. A Bangalore-based firm called Swiggy offers a food ordering and delivery service. The fundamental purpose of Swiggy was to offer complete order and delivery options to urban foodies. The primary goal of this research is to examine the variables impacting consumer perception towards Swiggy. Respondents were chosen for this purpose using a practical sampling technique, and information was gathered using a standardized questionnaire. The study's findings revealed a strong correlation between using Swiggy and being satisfied with its services, as well as a strong correlation between using Swiggy and preferring it to other food delivery services. However, neither gender nor age were found to be associated with the frequency of Swiggy usage.

Key words: Consumer perception; Customer satisfaction, Delivery; Online food ordering; Swiggy Application.