A Study on the Impact of Market Sentiment on ...

A Study on the Impact of Market Sentiment on Investors Decision Making Behaviour – An Empirical Analysis

Author Name : Bharath L, Dr Premalatha KP

ABSTRACT The impact of market sentiment on investors' decision-making behavior is a critical area of study in financial literature. Market sentiment, which can be defined as the overall attitude or feeling of investors towards a particular market, has been shown to influence investors' decisions significantly. This study aims to empirically analyze the effects of market sentiment on investors' decision-making behavior. Firstly, market sentiment can play a crucial role in shaping investors' risk perception