An Impact of E-Commerce on Traditional Retail...

An Impact of E-Commerce on Traditional Retail Sector in Amravati City: A Study (With Special Reference of Grocery Retail Sector)

Author Name : Mr. Mahesh H. Ade

ABSTRACT The emergence and rapid growth of e-commerce platforms has transformed the retail world, leading to significant changes in consumer behavior and business efficiency. This study aims to investigate the impact of ecommerce on traditional retailers in Amravati city, focusing specifically on food sales. This study aims to understand the extent to which brick-and-mortar stores have been affected by the rise of online shopping by analyzing sales, market shares and profits of grocers before and after the introduction of ecommerce platforms. Additionally, this study will investigate consumer preferences in physical stores and ecommerce platforms and identify the key factors affecting purchasing choices. Strategic advice for traditional retailers in the increasingly competitive digital market. This study investigates the impact of ecommerce on traditional retailers in Amravati city, with a focus on food retailers. Examines how e-commerce impacts traditional retail businesses, including sales, market share and operational strategies. These studies aim to understand the dynamics of e-commerce and brick-and-mortar stores in the local context, providing impact on both sectors and demonstrating good judgment