Analyzing the Behaviour of Small Shopkeepers:...

Analyzing the Behaviour of Small Shopkeepers: A Comprehensive Study

Author Name : Dr. Bharat Kumar Soni, Dr. Chandan Singh

ABSTRACT

This research paper aims to provide a comprehensive analysis of the behavior of small shopkeepers. Small shopkeepers play a vital role in local economies, contributing to the socio-cultural fabric of communities. Understanding their behavior is crucial for policymakers, researchers, and entrepreneurs seeking to support and empower small businesses. This study combines qualitative and quantitative research methods to explore various aspects of small shopkeepers’ behavior, including their motivation, decision-making processes, customer interactions, and adaptation strategies. The findings of this research shed light on the challenges faced by small shopkeepers and highlight potential avenues for enhancing their success and sustainability.

Keywords: small shopkeepers, behavior, decision-making, motivation, customer interactions, adaptation strategies, sustainability.