Analyzing the investment implications of the ...

Analyzing the investment implications of the Fast Moving Consumer Goods (FMCG) sector

Author Name : Dr. Harshada Mulay, Yash Ghanwat

ABSTRACT The Fast-Moving Consumer Goods (FMCG) industry, traditionally known for consistent growth through massmarket brands, is now facing challenges due to changing consumer behaviors and evolving sales channels. Growth from early entry into developing markets has slowed, and organic revenue growth has declined, causing FMCG companies to fall behind the S&P 500 in total shareholder returns’ stocks are seen as less risky because of their stable margins, consistent returns, and regular dividends. Despite low profit margins on individual sales, the high volume of sales ensures a steady revenue stream.