International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
International Journal of All Research Education & Scientific Methods
An ISO Certified Peer-Reviewed Journal
ISSN: 2455-6211
Posted Date : 07th Mar, 2025
Peer-Reviewed Journals List: A Guide to Quality Research Publications ...
Posted Date : 07th Mar, 2025
Choosing the right journal is crucial for successful publication. Cons...
Posted Date : 27th Feb, 2025
Why Peer-Reviewed Journals Matter Quality Control: The peer revie...
Posted Date : 27th Feb, 2025
The Peer Review Process The peer review process typically follows sev...
Posted Date : 27th Feb, 2025
What Are Peer-Reviewed Journals? A peer-reviewed journal is a publica...
Assessing the Impact of Meme Marketing on Brand Outcomes in the OTT Industry
Author Name : Mohammad Aneeb Farooqui, Jagriti Sharma
DOI: https://doi.org/10.56025/IJARESM.2023.120124518
ABSTRACT Purpose- The primary objective of this study was to examine the effects of meme marketing on brand performance in the rapidly evolving Over-The-Top (OTT) media sector. A comprehensive framework was constructed to illustrate the interconnections between crucial brand qualities such as awareness, attitude, and image, and their contribution to desired outcomes of recall, loyalty, and commitment. Additionally, the study delved into the mediating functions of brand experience and satisfaction.
