Best Advertising Media for Consumer Package P...

Best Advertising Media for Consumer Package Products- with Special Reference to Shampoos in Rural Perspectives

Author Name : Neeta Sharma, Sudha Rani

ABSTRACT Advertising media or best advertising media helps the advertiser to introduce a new product, to increase the use or sales of existing product, to meet the competition and to survive in the market. Advertising is a non-personal form of promotion mix for that very huge amount is paid by the sponsors. Advertising media is the channel or method by which advertisements are done. Advertising media plays an important role in boosting the products sale. There are various types of advertising media such as T.V., Newspapers, Friends, Family, Radio, Internet, etc.