Britannia Biscuits Marketing Strategy

Britannia Biscuits Marketing Strategy

Author Name : Abhishek Kumar, Abhishek Verma, Adarsh Jaiswal

ABSTRACT

Our Most Important Focus on All Portfolios is Healthy, Fresh and Delicious Food.Brand Britannia is on the list of trusted, valuable and popular products in various tests conducted by reputable organizations such as Millward Brown, IMRB, WPP Group and Haves Media Group to name a few.

Our relentless focus on quality and youth has earned us top honors including the Golden Peacock National Quality Award and the Ramakrishna Bajaj National Quality Award.

However, the prize we most value is the one given to our customers. Britannia is regarded as one of the most trusted, valuable and popular products among Indian consumers in various prestigious polls.

Britannia believes that ‘Taste & Trust’ is its foundation and will always strive to make the Millions of Indians reach a happy and healthy Britannia product several times a day.