Customer Satisfaction in Automobile Industry

Customer Satisfaction in Automobile Industry

Author Name : Tushar Sharma, Utkarsh Singh, Upendra Singh

ABSTRACT

It is linked to consumer loyalty, which is the result of a consistent positive emotional experience, physical attribute-based satisfaction, and perceived value of an experience, which includes the product or services, whereas satisfaction is determined by a number of psychological and physical variables that correlate with satisfaction behaviours like return and recommend rate. "The number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) surpasses established satisfaction goals," according to Customer Satisfaction. The arrival of the Portuguese in China at the beginning of the 15th century resulted in the development of a range of new technologies, including the invention of a self-turning wheel. The automobile industry has altered people's lifestyles and work environments. Customer satisfaction is a nebulous and abstract notion, and how it manifests itself varies from person to person and product to product. When companies conduct satisfaction surveys, they typically question customers if their product or service met or surpassed their expectations. Customer happiness is considered as a crucial differentiator in a competitive environment where businesses compete for customers, and it has increasingly become a key element of company strategy. The arrival of the Portuguese in China at the beginning of the 15th century resulted in the development of a range of new technologies, including the invention of a self-turning wheel India's automobile industry is one of the world's largest, with annual output reaching 23.37 million vehicles in FY 2014-15, up 8.68 percent over the previous year. It is a measure of how well a company's products and services meet or exceed customer expectations, which are the needs and desires of consumers in the marketplace. As a result, a luxury resort may obtain a lower satisfaction rating than a cheap motel, despite the fact that its facilities and service are higher in 'absolute' terms. As a result, it is critical for organisations to manage customer satisfaction successfully. As a result, satisfaction, since defined in such a broad sense, should be at the top of any organisations list, as it has strong positive impact on results. Client happiness is frequently cited as a key factor in customer loyalty and long-term retention. The level of satisfaction might also vary depending on the customer's other selections and other products against which the organization's offerings can be compared.