Effect of Influencer Marketing on Big Brands

Effect of Influencer Marketing on Big Brands

Author Name : Mr. Waseem Ahmad Khan, Neha Dubey

ABSTRACT

This study will demonstrate the Effect of Influencer Marketing on Big Brands, as well as whether influencer marketing is profitable enough to influence consumer purchasing behaviour. The method of analysing and evaluating secondary and primary data was used in the study.

Every marketing strategy must include identifying and targeting the right audience. Nonetheless, it can be a difficult process that necessitates a thorough understanding of your target market.

Influencer marketing allows you to skip this step because influencers have already done the legwork. Simply ensure that the influencer is relevant to your niche and that their public persona is consistent with your brand's image.

Influencers have the ability to extend brand exposure and raise brand awareness due to their large reach. When an influencer recommends or promotes your brand, their followers are likely to pay attention. Furthermore, suggestions from a well-known influencer are frequently perceived as more genuine.

Working with influencers allows you to cut through the clutter and attract their audience to your brand. It raises your brand's visibility and facilitates meaningful online conversations about it.

Any business's ultimate goal is to increase sales and profits. However, attracting potential customers by blowing your own trumpet is extremely difficult.

Customers are becoming wary of such brands, and many spend hours researching them online before making a purchase.

Influencers have the ability to draw in more customers to your products or services. This is because customers trust the advice of their favourite influencers.

It can be used by brands to influence purchase decisions and boost conversion rates.

According to a study, 33% of participants believe influencers

The trust of their followers gives influencers enormous power. This trust can aid in the development of a devoted fan base.

It is considered an authentic testimonial when an influencer writes their honest feedback about your products or services. It boosts your credibility and strengthens your brand's reputation.

Furthermore, collaborating with influencers allows you to gain their audience's trust. This is the ideal tool for building a loyal army of brand advocates over time. It helps you raise brand awareness and increase revenue.

Ones content is created by influencers. They create native advertisements that are likely to resonate with customers, boosting your advertising performance and overall conversion. Analysts can then determine which influencer content is the most effective and create paid ads to target a specific audience. Because influencer content is more authentic, it typically generates higher engagement and conversion rates.

These are my thoughts on how social media can influence buyers' purchasing decisions.

KEYWORDS: Influencer Marketing, Content, Consumer Behaviour, Marketing, Consumer Big Brands, Purchase, Online sites.