FMCG (Fast Moving Consumer Goods) An Overview
Author Name : Jyotica Singh
ABSTRACT The Purpose of this study is to understand the Dynamics of FMCG Industry, to discuss its Distinguishing features and elaborate its Key Success Factors. FMCG are popularly named as Consumer packaged goods. These goods are named as ‘Fast Moving’ quite simply because these items are those which a consumer buys to accomplish his daily needs. Typical purchasing of these products takes place at grocery stores, super markets, hypermarkets etc. The FMCG Industry is based on the pillars of building powerful brands and achieving a high level of distribution.