How to use Psychology and Human Factors in UX...

How to use Psychology and Human Factors in UX Design to Empower the User

Author Name : Shaikh Yasar Alam

ABSTRACT

Ergonomics or human factors is the scientific discipline concerned with the understanding of interactions among humans and other elements of the system, and the profession that applies theory, principles, data, and methods to design in order to optimize human well-being and overall system performance.

UX is all about empathizing with people, anticipating their needs, and proposing solutions that enhance organizational performance. We ensure that whatever we invest our time and money on will be exhilarating to those who use it, by putting people first. Psychology help to understand the user and different aspect of this Netizen Era. It helps to anticipate user action and helps to enhance the design by using different types of laws and psychological effects

Keywords: Ergonomics, Human Factors, Psychology of Design, Psychology of Color, Human Behavior, User Experience, Human-Computer Interaction