“Impact of Digital Marketing on Small Busin...

“Impact of Digital Marketing on Small Business in Mewar in Pandemic”

Author Name : Tushar Pradhan, Himanshu Sharma, Jatin Choudhary

ABSTRACT

The COVID-19 epidemic is a strong warning that pandemics have occurred in the past and will continue to occur in the future, including other commonly recurring catastrophes. Even if we are unable to avoid the advent of harmful viruses, we should plan to diminish their effects on society. Throughout the planet, the latest epidemic has had serious economic effects, and it does not look like any nation would be untouched. This has consequences not just for the economy; it impacts all of society, and has contributed to drastic shifts in how corporations operate and how consumers interact. We are undergoing a radical move towards digitization in India. The Consumers check and check more on the internet to find the best price for sellers around them. As opposed to traditional or conventional approaches, India. In this analysis we recognized that Digital Marketing can really help companies, such as search engine optimization (SEO), Marketing search engine (SEM), content marketing, social media marketing. We will also see the behaviour of the small businesses changes towards digital marketing in pandemic.

Key Words: Digital Marketing, Covid 19, Pandemic, Impact on Small Business, Social Media.