Impact of E-Commerce in India

Impact of E-Commerce in India

Author Name : K.B Surya Anumath Prabu

ABSTRACT

E-commerce is a boom in the modern business. E-commerce means electronic commerce.  E- commerce  (Electronic commerce)  involves buying  and selling  of  goods  and  services,  or  the  transmitting of funds or data, over an electronic network, predominantly the Internet.  E-commerce  (Electronic  commerce)  is  a  paradigm  shift  influencing  both  marketers  and  the  customers.  Rather   e-commerce is more than just another way to  boost  the existing  business  practices. It is leading a complete change in traditional way of doing business. This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception.  A  massive  internet  penetration  has  added  to  growth  of  E-commerce  and  more  particularly start-ups have been increasingly using this option as a differentiating business model.  Moreover E-Commerce has significant influences on the environment. Although the model is highly used in current business scenario but the option has not been explored at its fullest.  The current research has been undertaken to describe the scenario of E-Commerce, analyze the trends of E-Commerce. The study further examines the key variables imperative for the success of   E-commerce business models.

Key words: E-commerce, India, E-market