Impact of Rural Festivals on Tourist Satisfac...

Impact of Rural Festivals on Tourist Satisfaction with Special Reference to Kumaon

Author Name : Dr. Rakesh Dani

ABSTRACT Tourism has been a determining factor in the economic growth that is why it increase rapidly day by day there are different types of tourism like adventure, medical, culture etc. & now in India rural tourism is very famous reason behind that is hospitality and different cultures are followed by Indian people and now tourists wants peace and want to spent time in outskirts for relaxation and to spend time with locales and learn local culture. This research highlights levels of influences of local events on the image of region of Kumaon in state of Uttrakhand. Celebrating traditional festivals are very important for any place because it attract not only tourist but also help to get employment to locals and save the local tradition and culture for next generation. This study also concludes that impact of rural festivals on tourist satisfaction. This study is based on observation and feedback of 100 tourists who visits different festivals and fair of kumaon region of Uttrakhand through personal interview and structured questionnaire including 15 questions of likert scale using statistical tools such as percentage and mean from which we conclude that impact of rural festivals on tourist satisfaction and why festivals and fairs are important for rural places.