Innovative Physical Marketing Vs Digital Mark...

Innovative Physical Marketing Vs Digital Marketing

Author Name : Sakshi Purawat, Dr Anshul Malik

ABSTRACT : This research paper examines the efficiency of innovative offline marketing in comparison to online strategies ,highlighting its capacity to establish a distinctive connection with customer .It looks at case studies and data on customer behavior to show how physical marketing efforts ,such as interactive displays and experience events ,have an impact .In the midst of today ,s digital noise the article emphasizes the importance of integrating physical aspects into marketing strategy to generate memorable brand memorable brand experiences and genuine interaction with target consumer . All things considered it emphasizes how crucial creative physical marketing is in today marketing environment .