Market Overview of OTC in India

Market Overview of OTC in India

Author Name : Meenakshi Pandey, Shweta Nikam

EXECUTIVE SUMMARY

The key factors propelling the growth of the Indian over-the-counter drugs market are the shift in consumer attitude toward self-medication (Self-medication is the act of taking medicines designed and labelled for use in the treatment of common health problems without the prescription of a physician) Most of India’s population relies on self-medication, and the purchasing power of the middle class is growing. This trend of self-medication is expected to drive growth in cough and cold formulations, gastrointestinal, analgesics, and dermatological drugs. product innovations, and the inclination of pharmaceutical companies toward OTC drugs from prescription (RX) drugs. This Report examines the OTC Market growth in India.