Marketing Strategies and Brand Loyalty of Haldiram in India

Author Name : Alfaiz Malik, Alok Ranjan, Pramod Kumar Srivastava

ABSTARCT

This report provides a detailed analysis about the company. The topic undertaken is "Marketing Strategies and Brand Loyalty of Haldiram in India". It describes about the marketing strategies of Haldiram and the various steps that are required to increase their sales. This report provides as in-depth analysis of Haldiram. Thereafter, the report analyses Haldiram marketing Strategies and in the end suggestions and recommendations are given based on that analysis.

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. It is partially derived from broader corporate strategies, corporate missions, arul corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.