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Marketing Strategies of Maruti
Author Name : Mr. Sachin, Mr. Sagar, Ms. Sarika
ABSTRACT Giving you a thorough understanding of Maruti Suzuki's history—from its beginnings as a modest partnership between Japan's Suzuki Motor Corporation and Maruti Udyog, a government-owned company, in the early 1980s to its current position at the forefront of the auto industry—is the main goal of the company's marketing strategy. For any firm to succeed and reach new heights, a well-thought-out and implemented marketing strategy is necessary. Acquiring digital marketing abilities has become increasingly crucial with the advent of the digitalization wave. We proudly invite you to a masterclass in this area, led by Mr. Karan Shah, the founder and CEO of IIDE, to help you with this process. This essay will provide you with comprehensive insight into Maruti Suzuki's marketing approach, enabling you to develop a comprehensive grasp of this industry titan. Let's start with an overview of the business.The massive Indian automaker Maruti Suzuki India Limited is headquartered in New Delhi. As of February 2022, the company's market share in the passenger car segment is 44.2%. This firm gave birth to some of India's most well-known automobiles, such as the Maruti 800, Omni, Maruti Zen, the still-popular Swift Dzire, and Maruti Gypsy. This paper gives an overview of it