Moroccan Women as a Major Players in the Chan...

Moroccan Women as a Major Players in the Change of Gender Discrimination in the Arab World through Social Media

Author Name : EL FETHOUNI YASMINA

ABSTRACT

In this article, we will be highlighting the change on the social female expectation in the Arab society, due to the media and advertising forces influencing women of the Arab world. The article will be explaining the new rebellion women empowerment forces installed in our society thanks to social media accessibility. In order to conduct such research, we will be interviewing Arab women from different social classes to ask about their opinions on the actual female representation in Arab media compared to before, women’s freedom and empowerment in the Arab world, and the influence of Arab media on motivating women to become better productive members of the society. We will also be conducting a direct denotative and connotative analysis of the recent media and advertising contents, and comparing them to the ones of previous years, in order to detect the social change in the perception of female empowerment notion. 

Key words: feminism, empowerment, Arab world, advertising, media, social media, motivating