“Omni Channel and its Impacts on Last Mile ...

“Omni Channel and its Impacts on Last Mile Delivery”

Author Name : G. Anantha Narayanan, Dr. K. Ravishankar

ABSTRACT This paper explores how businesses can adapt logistics strategies amidst evolving consumer demands by examining the interplay between omnichannel retailing and last mile delivery. Omnichannel retailing revolutionizes consumer-brand interactions, allowing seamless online and offline shopping transitions. We investigate the implications of omnichannel strategies on last mile delivery efficiency and customer satisfaction. Managing inventory and fulfilling orders across platforms pose logistical challenges, yet present optimization opportunities like inventory pooling and route optimization. Consumer demands for faster, flexible delivery drive innovations such as real-time tracking and same-day delivery. Understanding this dynamic relationship informs future trends and encourages technology investments (e.g., AI, self-driving vehicles) to sustain competitiveness