Opportunities and Challenges of Digital Marke...

Opportunities and Challenges of Digital Marketing

Author Name : Dr. V. P. Amuthanayaki

ABSTRACT

Digital marketing includes offline activities as well as online including content creation, optimization, and data analysis. The world is shifting from analog to digital and marketing is no exception. As technology development is increasing, the use of digital marketing, social media marketing, search engine marketing is also increasing. Internet users are increasing rapidly and digital marketing has profited the most because it mainly depends on the internet. The purpose of this review paper is to study the impact of digital marketing and to identify the opportunities and challenges of digital marketing in India by exploring the trends in this global market.

Keywords Digital Marketing, Trends, Opportunities and Challenges